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31 January 2023


The Hawthorns in Elswick has been crowned a winner at Insider NW’s 2023 Residential Property Awards.

Taking home the crown for Boutique Housing Development of the Year, the 50-home development had already reserved 50% of its private sale homes before the show homes opening in November 2021.

The development is now fast-approaching sell-out, with just two homes still available.

Key to its success has been our innovative Shape Your Home concept, which enables buyers to configure their property to suit the way they really live, plus the ability to “experience” the development via a virtual 360tour. The Hawthorns was the first Kingswood development to be given the panorama 3600 treatment to enhance the customer journey and is now being rolled out across future developments due to its success.

The Hawthorns street scene

Lesley Myers, sales director at Kingswood Homes said: “The Hawthorns has been a great development right from the beginning so winning this award is testament to everyone’s hard work.

“It’s a prime example of how Kingswood dares to be different and break away from the industry norm. Externally, the homes fit in with the semi-rural village location, but thanks to Shape Your Home, inside there are potentially nine configurations available per house type. The challenge of managing so many variables is one the site manager Ryan Corlett has risen to, achieving a regional award in the prestigious Pride in the Job Awards.

“Aside from the homes, we’ve really connected with the local community too. To help residents of The Hawthorns feel at home, we enlisted the help of children from Great Eccleston Copp CofE Primary School to design welcome cards. We also sponsored Elswick in Bloom and the village went on to scoop the village category award in the Royal Horticultural Society’s Britain in Bloom Awards.”